TY - BOOK T1 - Netnography the essential guide to qualitative social media research A1 - Kozinets, Robert LA - English PP - Thousand Oaks, CA PB - SAGE Publications YR - 2019 ED - 3rd edition. UL - https://tuklas.up.edu.ph/Record/UP-8027390931311676804 OP - 460 CN - GN 346.5 K69 2020 SN - 9781526444707 (paperback) KW - Ethnology : Computer network resources. KW - Ethnology : Research : Computer network resources. KW - Enthology : Computer network resources. ER -