Consumer behavior towards discounted suboptimal foods in grocery stores among Gen Z and Millennial Filipinos

Consumer behavior towards discounted suboptimal foods in grocery stores among Gen Z and Millennial Filipinos

The study aimed to assess the consumer behavior of Generation Z and Millennial Filipinos regarding price-reduced suboptimal foods (SF). Filipino consumers (n=385) aged 18-43 yrs old were surveyed about: (1) food purchasing habits, (2) grocery shopping behavior, (3) food waste behavior, (4) use of qu...

Full description

Bibliographic Details
Main Author: Sanchez, Geraldine Sofia R. (Author)
Other Authors: Pagulayan, Jin Mark DG (adviser.)
Format: Thesis
Language:English
Subjects:
Consumer behavior > Philippines.
Suboptimal foods.
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access