Marketing and managing tourism destinations

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destinati...

Deskribapen osoa

Xehetasun bibliografikoak
Egile nagusia: Morrison, Alastair M. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Abingdon, Oxon, New York, NY Routledge ©2024.
Edizioa:Third edition.
Gaiak: