Marketing and managing tourism destinations

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destinati...

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Tác giả chính:	Morrison, Alastair M. (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	Abingdon, Oxon, New York, NY Routledge ©2024.
Phiên bản:	Third edition.
Những chủ đề:	Tourism > Marketing. Tourism > Management.