Marketing and managing tourism destinations

"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destinati...

Ausführliche Beschreibung

Bibliographische Detailangaben
1. Verfasser: Morrison, Alastair M. (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Abingdon, Oxon, New York, NY Routledge ©2024.
Ausgabe:Third edition.
Schlagworte: