Marketing and managing tourism destinations
"Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destinati...
| Autore principale: | |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Abingdon, Oxon, New York, NY
Routledge
©2024.
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| Edizione: | Third edition. |
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