Strategic management for hospitality and tourism

"Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and m...

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Manylion Llyfryddiaeth
Prif Awduron:	Okumus, Fevzi (Awdur), Altinay, Levent (Awdur), Chathoth, Prakash (Awdur), Köseoğlu, Mehmet Ali (Awdur)
Awdur Corfforaethol:	Routledge (Firm)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Routledge 2020.
Rhifyn:	Second Edition.
Pynciau:	Strategic planning. Hospitality industry > Management > Textbooks. Tourism > Management > Textbooks.