00000nam a22000004i 4500 UP-8027390931311637537 Buklod 20250311153845.0 m |o d | cr ||||||||||| 250311s2024 enk a r |000 0|eng d 9781473791312 (pbk.) (Buklod)UP-99796217612317927 Econ-34658 Linar DECON rda eng HD 30.22 M366 2024 Mankiw, N. Gregory author. Business economics N. Gregory Mankiw, Mark P. Taylor, Andrew Ashwin. Fourth edition. Hampshire, UK Cengage Learning EMEA c2024. x, 551 pages color illustrations 26 cm text rdacontent txt unmediated rdamedia n volume rdacarrier nc Includes index. CONTENTS: PART I: THE ECONOMIC AND BUSINESS ENVIRONMENT - - 1. What is business economics? - - 2. Economics and business decision making - - 3. The business environment - - PART II: MICROECONOMICS: THE MARKET SYSTEM - - 4. Supply and demand: How markets work - - 5. Elasticity and its applications - - 6. Taxes and subsidies - - PART III: MICROECONOMICS: THE LIMITATIONS OF MARKETS - - 7. Market failure - - 8. The consumer and consumer behaviour - - PART IV: MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS - - 9. Costs and revenues in production - - 10. Business goals and behaviour - - 11. Business organization - - 12. Market structures: Perfect competition - - 13. Market structures: Monopoly - - 14. Market structures: Imperfect or monopolistic competition - - 15. Market structures: Oligopoly - - 16. Corporate strategy and pricing policy - - 17. Supply chains - - PART V: MICROECONOMICS: FACTORS MARKETS - - 18. Labour markets - - 19. Financial markets - - PART VI: INTRODUCTION TO MACROECONOMICS - - 20. The macroeconomic environment - - 21. Aggregate demand and aggregate supply as a model to describe the economy - - 22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy - - PART VII: GLOBAL BUSINESS AND ECONOMICS - - 23. Business and trade - - 24. Global influences on business behaviour - - 25. Business and Europe - - 26. Sustainability. Managerial economics. Ashwin, Andrew author. Taylor, Mark P. 1958- author. Book FO UPD DECON HD 30.22 M366 2024 Book