Business economics - Mankiw, N. Gregory; Ashwin, Andrew; Taylor, Mark P. 1958- (Hampshire, UK Cengage Learning EMEA, 2024)
CONTENTS: PART I: THE ECONOMIC AND BUSINESS ENVIRONMENT - - 1. What is business economics? - - 2. Economics and business decision making - - 3. The business environment - - PART II: MICROECONOMICS: THE MARKET SYSTEM - - 4. Supply and demand: How markets work - - 5. Elasticity and its applications - - 6. Taxes and subsidies - - PART III: MICROECONOMICS: THE LIMITATIONS OF MARKETS - - 7. Market failure - - 8. The consumer and consumer behaviour - - PART IV: MICROECONOMICS: THE ECONOMICS OF FIRMS IN MARKETS - - 9. Costs and revenues in production - - 10. Business goals and behaviour - - 11. Business organization - - 12. Market structures: Perfect competition - - 13. Market structures: Monopoly - - 14. Market structures: Imperfect or monopolistic competition - - 15. Market structures: Oligopoly - - 16. Corporate strategy and pricing policy - - 17. Supply chains - - PART V: MICROECONOMICS: FACTORS MARKETS - - 18. Labour markets - - 19. Financial markets - - PART VI: INTRODUCTION TO MACROECONOMICS - - 20. The macroeconomic environment - - 21. Aggregate demand and aggregate supply as a model to describe the economy - - 22. Government economic policy and the effect on business: Fiscal, monetary and supply side policy - - PART VII: GLOBAL BUSINESS AND ECONOMICS - - 23. Business and trade - - 24. Global influences on business behaviour - - 25. Business and Europe - - 26. Sustainability.
Includes index.
Keywords: Managerial economics