Perceptions of selected Filipino gamers on the clothing designs of Filipino characters in foreign video games

The globalization of the gaming industry has propelled the inclusion of Filipino characters in foreign video games to increase cultural representation. This market development strategy is geared towards cultivating continuous engagement from the Filipino player base. In line with this ongoing trend,...

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Bibliographic Details
Main Author: Peñaflor, Cheena Pamela T. (Author)
Other Authors: Msristela, Candy Mae (adviser.)
Format: Thesis
Language:English
Subjects:
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access;