Digital media economics a critical introduction - Caraway, Brett (London SAGE, 2024)
Contents: Introduction: Approaches to the Economics of Digital Technology - - Early Economic Thinking - - From Classical Political Economy to Neoclassical Economics - - Contemporary Economics: Economic Models and Concepts - - Contemporary Economics: Elasticity, Decision-Making, and Cost Structures - - Mapping Media Economics - - The Transformative Effects of Modern Communication Networks - - Advertising in the Digital Economy - - Computers and Smartphones: Histories and Market Interdependencies - - The Economics of User-Generated Content: YouTube and Instagram - - The Economics of Social Networking Sites: Facebook and Twitter - - The Economics of Streaming Services: Netflix and Spotify.
Keywords: Digital media -- Economic aspects -- Textbooks; Economics -- Information technology -- Textbooks; Knowledge economy -- Textbooks; Technological Innovations -- Economic aspects -- Textbooks