APA (7th ed.) Citation

Mothersbaugh, D. L. (2024). Consumer behavior: Building marketing strategy (Fifteenth Edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Mothersbaugh, David L. Consumer Behavior: Building Marketing Strategy. Fifteenth Edition. New York: McGraw-Hill, 2024.

MLA (9th ed.) Citation

Mothersbaugh, David L. Consumer Behavior: Building Marketing Strategy. Fifteenth Edition. McGraw-Hill, 2024.