APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. Advertising and promotion: An integrated marketing communications perspective.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective.

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