The appropriation of anthropology in market research dilemmas and possibilities for engagement from the perspective of an Asian practitioner

The appropriation of anthropology in market research dilemmas and possibilities for engagement from the perspective of an Asian practitioner

Dettagli Bibliografici
Autore principale: Cajilig, Pamela Gloria (Autore)
Natura: Libro
Lingua:English
Soggetti:
Business anthropology.
Marketing research.