The appropriation of anthropology in market research dilemmas and possibilities for engagement from the perspective of an Asian practitioner

The appropriation of anthropology in market research dilemmas and possibilities for engagement from the perspective of an Asian practitioner

Manylion Llyfryddiaeth
Prif Awdur: Cajilig, Pamela Gloria (Awdur)
Fformat: Llyfr
Iaith:English
Pynciau:
Business anthropology.
Marketing research.