Social media strategy a practical guide to social media marketing and customer engagement

"Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Social Media Strategy contains the latest insights on influencer marketing, new channel explosion and diversific...

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Bibliographic Details
Main Author: Atherton, Julie (Business strategist) (Author)
Format: Book
Language:English
Published: London, New York, NY Kogan Page 2023
Edition:Second edition.
Subjects: