Digital analytics for marketing
"This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics...
| Главные авторы: | , , |
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| Формат: | |
| Язык: | English |
| Редактирование: | Second edition. |
| Серии: | Mastering business analytics
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| Предметы: |