Sport marketing

This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace

Bibliographische Detailangaben
Hauptverfasser:	Dees, Windy PhD 1977- (VerfasserIn), Mullin, Bernard James PhD (VerfasserIn), Hardy, Stephen 1948- PhD (VerfasserIn), McEvoy, Chad D. EdD 1971- (VerfasserIn), McKelvey, Stephen 1959- JD (VerfasserIn), Sutton, William Anthony 1951- EdD (VerfasserIn), Walsh, Patrick PhD 1978- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Champaign, IL Human Kinetics, Inc. 2022
Ausgabe:	Fifth edition.
Schlagworte:	Sports > Marketing.
Online Zugang:	click here to access