Sport marketing

This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace

Bibliographic Details
Main Authors:	Dees, Windy PhD 1977- (Author), Mullin, Bernard James PhD (Author), Hardy, Stephen 1948- PhD (Author), McEvoy, Chad D. EdD 1971- (Author), McKelvey, Stephen 1959- JD (Author), Sutton, William Anthony 1951- EdD (Author), Walsh, Patrick PhD 1978- (Author)
Format:	Book
Language:	English
Published:	Champaign, IL Human Kinetics, Inc. 2022
Edition:	Fifth edition.
Subjects:	Sports > Marketing.
Online Access:	click here to access