00000nam a22000004a 4500 UP-8027390931311434357 Buklod 20260313130512.0 t grmmmm ||| u ta 260313s xxu r |||| u|eng d DMC rda eng LG 993.5 1998 M3 V55 Villanueva, Franco B. author Understanding audience cultures a study on the process of developing appropriate messages from specific target groups as used in IEC campaigned against AIDS Franco B. Villanueva ; Aleli A. Quirante, adviser. Quezon City University of the Philippines Diliman 97 (12 unnumbered) leaves 28 cm text rdacontent unmediated rdamedia volume rdacarrier Undergraduate thesis Bachelor of Arts in Communication, major in Communication Research University of the Philippines Diliman, College of Mass Communication March 1998 AIDS (Disease) Prevention Philippines. AIDS (Disease) Health education Philippines. Public health campaigns Philippines. Quirante, Aleli A. adviser. FI UP UPD DMC LG 993.5 1998 M3 V55 Thesis