The effect of the integration of the different Jollibee trademark symbols in the Chikiting Patrol program on the children viewers' patronage of Jollibee food products - Villaflor, Michelle M.; Enriquez, Elizabeth L. (Quezon City University of the Philippines Diliman, 1999)
Undergraduate thesis
Keywords: Children and television -- Philippines; Chikiting Patrol (Television program) -- Philippines; Branding (Marketing) -- Philippines