The role of Facebook food-ordering chatbots on the perceived brand preference of online customers in Tacloban City

This research investigates the role of Facebook food-ordering chatbots on the perceived brand preference of online customers in Tacloban City. Facebook food-ordering chatbots provides local businesses with an innovative approach to engage with their online customers and streamline the process of foo...

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Detalles Bibliográficos
Main Authors: Daño, Julianne P. (Author), Dioso, Charlene Jade I. (Author), Ebio, Allen A. (Author), Olojan, Cyramae F. (Author)
Outros autores: Obregon, Mariel May C. (adviser.)
Formato: Thesis
Idioma:English