Marketing effectiveness and accountability in SMEs a multimethological approach
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews an...
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| Format: | Electronic Resource |
| Sprog: | English |
| Serier: | Palgrave studies in marketing, organizations and society
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| Online adgang: | click here to access |