Marketing effectiveness and accountability in SMEs a multimethological approach
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews an...
| Autor principal: | |
|---|---|
| Format: | Electronic Resource |
| Idioma: | English |
| Col·lecció: | Palgrave studies in marketing, organizations and society
|
| Matèries: | |
| Accés en línia: | click here to access |