Inter-organizational culture Linking relationship marketing with organizational behavior

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

Täydet tiedot

Bibliografiset tiedot

Päätekijät:	Larentis, Fabiano (Tekijä), Antonello, Claudia Simone (Tekijä), Slongo, Luiz Antonio (Tekijä)
Aineistotyyppi:	Electronic Resource
Kieli:	English
Julkaistu:	Cham Springer International Publishing Imprint: Palgrave Pivot [2018]
Aiheet:	Leadership. Marketing. Organization. Planning.
Linkit:	click here to access