Inter-organizational culture Linking relationship marketing with organizational behavior

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Larentis, Fabiano (Συγγραφέας), Antonello, Claudia Simone (Συγγραφέας), Slongo, Luiz Antonio (Συγγραφέας)
Μορφή:	Electronic Resource
Γλώσσα:	English
Έκδοση:	Cham Springer International Publishing Imprint: Palgrave Pivot [2018]
Θέματα:	Leadership. Marketing. Organization. Planning.
Διαθέσιμο Online:	click here to access