Inter-organizational culture Linking relationship marketing with organizational behavior

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Larentis, Fabiano (VerfasserIn), Antonello, Claudia Simone (VerfasserIn), Slongo, Luiz Antonio (VerfasserIn)
Format:	Electronic Resource
Sprache:	English
Veröffentlicht:	Cham Springer International Publishing Imprint: Palgrave Pivot [2018]
Schlagworte:	Leadership. Marketing. Organization. Planning.
Online Zugang:	click here to access