Inter-organizational culture Linking relationship marketing with organizational behavior
In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...
| Autors principals: | , , |
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| Format: | Electronic Resource |
| Idioma: | English |
| Publicat: |
Cham
Springer International Publishing Imprint: Palgrave Pivot
[2018]
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| Matèries: | |
| Accés en línia: | click here to access |