Inter-organizational culture Linking relationship marketing with organizational behavior

In order to be developed, inter-organizational relationships, as well as organizational cultures, rely on communication, learning, trust, commitment, and shared meanings and symbols. This book discusses the emergence and development of an inter-organizational culture, in which meanings, beliefs, and...

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Bibliographic Details

Main Authors:	Larentis, Fabiano (Author), Antonello, Claudia Simone (Author), Slongo, Luiz Antonio (Author)
Format:	Electronic Resource
Language:	English
Published:	Cham Springer International Publishing Imprint: Palgrave Pivot [2018]
Subjects:	Leadership. Marketing. Organization. Planning.
Online Access:	click here to access