Parent-directed marketing strategies to bridging adolescent depression stigma therapy uptake in Leyte

This study explores parental preferences for adolescent therapy in Leyte, Philippines, focusing on perceptions, preferred locations, financial considerations, and information sources. Using Social Marketing theory and the Marketing Mix (4Ps) framework, it aims to enhance therapy adoption and highlig...

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Bibliographic Details
Main Authors:	Estudillo, Nicole Kyla D. (Author), Manuta, Jan Nicole (Author), Nalda, Chaldean Joseia O. (Author)
Other Authors:	Dacuyan, Flordeliz B. (adviser.)
Format:	Thesis
Language:	English
Subjects:	Adolescent depression and mental health disorders > Philippines > Leyte. Parent-directed marketing strategies. Therapy options. Adolescent mental health. Social marketing mix.