Marketing concepts and strategies

Detalles Bibliográficos
Main Authors:	Dibb, Sally 1963- (Author), Simkin, Lyndon (Author), Pride, William M. (Author), Ferrell, O.C (Author)
Formato:	Libro
Idioma:	English
Publicado:	Hampshire, United Kingdom Cengage Learning [2023].
Edición:	9th edition.
Subjects:	Marketing.