APA (7th ed.) Citation

Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. (2023). Marketing: Concepts and strategies (9th edition.). Cengage Learning.

Chicago Style (17th ed.) Citation

Dibb, Sally, Lyndon Simkin, William M. Pride, and O.C Ferrell. Marketing: Concepts and Strategies. 9th edition. Hampshire, United Kingdom: Cengage Learning, 2023.

MLA (9th ed.) Citation

Dibb, Sally, et al. Marketing: Concepts and Strategies. 9th edition. Cengage Learning, 2023.