00000nam a22000004a 4500 UP-8027258850631518133 Buklod 20250324170017.0 m o d cr cn||||||||| 250324s2021 enk o u eng 781718235939 (online) (UkLoBP)BP9781718235939HKL CHK-187EBP UkLoBP DCHK rda eng GV 713 S56 2021eb Shonk, David J. author Sales and Revenue Generation in Sport Business David J. Shonk, James F. Weiner. Champaign, IL Human Kinetics Library 2021 1 online resource (344 pages) text rdacontent computer rdamedia online resource rdacarrier IP based subscription, on campus and remote access Access via Electronic Resources of the UPD College of Human Kinetics Library and University Library websites The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues, and it teaches students the practical concepts they will need for success. Going beyond theoretical concepts of sales and sales management, the authors present an applied approach to revenue generation in sport: the PRO method of sales (PROspect, PRObe, PROvide, PROpose, PROtect). Students will learn how this proven five-step process for generating revenue is applicable across all avenues in sport business, including ticket sales, broadcasting and media revenue, sponsorships, corporate giving and foundation revenue, fundraising and development, grant writing, concessions, merchandising, and social media. The text covers how this sales strategy can be applied across the broad industry of sport—from professional sport and intercollegiate and interscholastic athletics to amateur sport and organizations in recreational settings—equipping students for meaningful careers with longer-lasting success within any segment of the sport industry they enter. Throughout the text, themed sidebars provide examples of industry best practices and successful sales strategies. Case studies in each chapter, plus discussion questions, enhance the learning experience. Organized by function of revenue generation, each section offers a video and sales script templates that may be downloaded and edited for a specific application. Sales and Revenue Generation in Sport Business is designed to give students the practical knowledge they need to understand the sales process and how to successfully apply the PRO method of sales. Armed with this foundational knowledge, they will be better prepared to begin and succeed in a career in sport business Revenue management. Sports Economic aspects. Weiner, James F. author. https://doi.org/10.5040/9781718235939?locatt=label:secondary_humanKineticsLibrary click here to access (viewed 28 October 2024) FO UPD DCHK GV 713 S56 2021eb Electronic Resource