TY  - BOOK
T1  - The Popcorn report Faith Popcorn on the future of your company, your world, your life.
A1  - Popcorn, Faith
LA  - English
PP  - New York, New York
PB  - Doubleday
YR  - 1991
ED  - First edition.
UL  - https://tuklas.up.edu.ph/Record/UP-8027258850631486798
AB  - * For the first time ever, the wilderness is safer than civilization

* For the first time ever, we are the new endangered species

* If you are saying "no" to drugs, you'll be soon saying "yes" to different kinds of  drugs--ones that regulate your mind, mood, memory

* Up against a deadline that is environmental, economic, sociopolitical, America will undergo "adrenaline adjusting": a magnification of strength that enables people to do superhuman things.

Nobody has been more accurate about how to profit from the future than Faith Popcorn. The marketer and trend forecaster, whom fortune magazine has called "the Nostradamus of marketing," reports here on what we'll buy, where we'll work, how we'll live, and what we'll think in the 1990s.

"If you thought it yesterday, if you're thinking it today, you won't think it tomorrow," Faith writes. For the 1990s, she's predicting a consumer revolt that will penetrate every cash register, corporation, and household in America. And that revolution will be a massive change in what we buy, the way we buy,it, and what happens when the buying stops.

For the corporate manager and the owner of a "kitchen table" business alike, The Popcorn Report offers hundreds of ideas for new products to create, new business to start, and new markets to capture. Here, too, are the market waves that are beginning to dominate your personal and professional lives. Faith reveals how to chart the future's impact on your business, how to capitalize on the newest trends and the ways in which emerging marketing techniques will revive the dying retail market. She also describes what impact these changes will have on your habits at work, at home, and at play.
OP  - 226
NO  - "A Currency book"--T.p. verso.
NO  - Includes index
CN  - HD 30.27 P67 1991
SN  - 0385400004
KW  - Business forecasting.
KW  - Consumer behavior : Forecasting.
ER  -