Strategic communication an introduction to theory and global practice
This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then e...
| Main Authors: | , |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London
Routledge
2023.
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| 版: | Second edition. |
| 主題: |