Cita APA (7a ed.)

Kotler, P., Armstrong, G., & Balasubramanian, S. (2024). Principles of marketing (Nineteenth Edition, Global Edition.). Pearson Education.

Cita Chicago Style (17a ed.)

Kotler, Philip, Gary Armstrong, y Sridhar Balasubramanian. Principles of Marketing. Nineteenth Edition, Global Edition. Harlow, England: Pearson Education, 2024.

Cita MLA (9a ed.)

Kotler, Philip, et al. Principles of Marketing. Nineteenth Edition, Global Edition. Pearson Education, 2024.