Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detaylı Bibliyografya
Asıl Yazarlar: Lovelock, Christopher H. (Yazar), Wirtz, Jochen (Yazar)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New Jersey World Scientific [2022]
Edisyon:Ninth Edition.
Konular:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.