Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Detalhes bibliográficos
Main Authors: Lovelock, Christopher H. (Author), Wirtz, Jochen (Author)
Formato: Livro
Idioma:English
Publicado em: New Jersey World Scientific [2022]
Edição:Ninth Edition.
Assuntos:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.