Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Xehetasun bibliografikoak
Egile Nagusiak: Lovelock, Christopher H. (Egilea), Wirtz, Jochen (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: New Jersey World Scientific [2022]
Edizioa:Ninth Edition.
Gaiak:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.