Services marketing people, technology, strategy

Services marketing people, technology, strategy

Show all versions (9)
Manylion Llyfryddiaeth
Prif Awduron: Lovelock, Christopher H. (Awdur), Wirtz, Jochen (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New Jersey World Scientific [2022]
Rhifyn:Ninth Edition.
Pynciau:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.