Services marketing people, technology, strategy

Services marketing people, technology, strategy

Pokaži sve verzije (9)
Bibliografski detalji
Glavni autori: Lovelock, Christopher H. (Autor), Wirtz, Jochen (Autor)
Format: Knjiga
Jezik:English
Izdano: New Jersey World Scientific [2022]
Izdanje:Ninth Edition.
Teme:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.