Services marketing people, technology, strategy

書誌詳細
主要な著者:	Lovelock, Christopher H. (著者), Wirtz, Jochen (著者)
フォーマット:	図書
言語:	English
出版事項:	New Jersey World Scientific [2022]
版:	Ninth Edition.
主題:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.