APA (7th ed.) Citation

Lovelock, C. H., & Wirtz, J. (2022). Services marketing: People, technology, strategy (Ninth Edition.). World Scientific.

Chicago Style (17th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Ninth Edition. New Jersey: World Scientific, 2022.

MLA (9th ed.) Citation

Lovelock, Christopher H., and Jochen Wirtz. Services Marketing: People, Technology, Strategy. Ninth Edition. World Scientific, 2022.