Big data MBA driving business strategies with data science

Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you t...

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Detalhes bibliográficos

Autor principal:	Schmarzo, Bill (Autor)
Formato:	Electronic Resource
Idioma:	English
Publicado em:	[Hoboken, New Jersey] [John Wiley & Sons Ltd.] 2015.
Assuntos:	Big data. Data mining. Business > Data processing. Business intelligence > Data processing. Business planning > Statistical methods. Management > Data processing.
Acesso em linha:	Available for UP System via Wiley Online Library