00000nam a2200000 i 4500 UP-1686042739785090266 Buklod 20240712113052.0 m o d cr |nu|||uuu|a 240712s2015 nju j eng 9781119181118 9781119238881 (Online) 18824924 DMLR eng rda eng HD 38.7 S56 2016eb Schmarzo, Bill author. Big data MBA driving business strategies with data science Bill Schmarzo. [Hoboken, New Jersey] [John Wiley & Sons Ltd.] 2015. ©2016 1 online resource. text rdacontent computer rdamedia online resource rdacarrier Includes index (pages 269-283) Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. • Understand where and how to leverage big data • Integrate analytics into everyday operations • Structure your organization to drive analytic insights • Optimize processes, uncover opportunities, and stand out from the rest • Help business stakeholders to “think like a data scientist” • Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions. Big data. Data mining. Business Data processing. Business intelligence Data processing. Business planning Statistical methods. Management Data processing. Available for UP System via Wiley Online Library https://doi.org/10.1002/9781119238881 FO UPD DMLR HD 38.7 A56 2016EB Electronic Resource