Creativity in organisations

It is granted that creativity and innovation are critical to growth and performance of an organization. The intuitive conception of creativity holds that it involves the production of new ideas. Creativity is not simply a matter of idea production —although this may be an important influence on cre...

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Bibliographic Details
Main Author: Random Publications LLP (Author)
Other Authors: Purohit, Ashok (Editor)
Format: Book
Language:English
Subjects: