Netnography the essential guide to qualitative social media research

Machine generated contents note: 1.Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2.A History of Social Media -- 3.Media: Communicating and Connecting in the 21st Century -- 4.Socialities: All the Ways We Connect -- 5.Praxis: Introducing Practices and Data Oper...

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Autor principal: Kozinets, Robert (Autor)
Format: Llibre
Idioma:English
Publicat: Los Angeles SAGE 2020.
Edició:3E.
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