00000nam a22000005i 4500 UP-1686042739784956842 Buklod 20240618155733.0 m | | | ta 240508s2020 cau a r b|001 0|eng d 9781526444707 (pbk.) 20894945 BC-74910 SERV Enterprises Php4,487.00 Department of Anthropology, Sociology, and Psychology OLC BAG rda eng GN 346.5 K69 2020 Kozinets, Robert author. Netnography the essential guide to qualitative social media research Robert V. Kozinets. 3E. Los Angeles SAGE 2020. viii, 460 pages ; 25 cm illustrations (some color) 25 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages [425]-447) and index. This title explores the discipline of 'netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. Machine generated contents note: 1.Introducing: Netnography, Qualitative Social Media Research Methods, and This Book -- 2.A History of Social Media -- 3.Media: Communicating and Connecting in the 21st Century -- 4.Socialities: All the Ways We Connect -- 5.Praxis: Introducing Practices and Data Operations -- 6.Ethics: Procedures and Flowcharts, Updates and Rules -- 7.Data: The Methodology of Netnographic Data Collection -- 8.Investigating: J Five Steps to Social Media Data Collection -- 9.Interacting: Turning Connection and Communication into Research Data -- 10.Immersing: Journaling and Organizing a Reflective Curation -- 11.Integrating: Combining Telescopic and Microscopic Understandings -- 12.Analyzing: Elemental Data Transformation Operations -- 13.Interpreting: How to Discover and Make Meaning from Netnographic Data -- 14.Communicating: Presenting and Publishing Your Netnography -- 15.The Future of Netnography. Ethnology Computer network resources. Ethnology Research Computer network resources. FO UPBAG UPBAG-MAIN GN 346.5 K69 2020 Book