00000nam a2200000 i 4500 UP-1686042739784927482 Buklod 20240513105839.0 m | | | ta 240513s2022 nyu r b|001 0|eng d 9780367432522 (pbk) 22379700 BC-74845 SERV Enterprises Php4,293.00 Department of Language, Literature, and the Arts DLC BAG rda eng P 90 N49 2022 Newman, Michael Z. author. The media studies toolkit Michael Z. Newman. New York, NY Routledge, an imprint of the Taylor & Francis Group 2022. xii, 274 pages 23 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Industry -- Text -- Audience -- Representation -- Ideology -- Policy and regulation -- Citizenship -- Consumerism -- Technology -- Global and local. "In this critical primer, Michael Z. Newman introduces newcomers to the key concepts, issues, and vocabulary of media studies. Across ten chapters, Newman examines topics from text and audience to citizenship and consumerism, drawing on a myriad of examples of media old and new. Film and TV rub shoulders with mobile games and social media, and popular music and video sharing platforms with journalism and search engines. While the book takes a critical, cultural approach, it covers topics that apply across many kinds of media scholarship, bridging the humanities and the social sciences and looking at media as a global phenomenon. It considers media in relation to society and its unequal structures of power, and relates media representations to their conditions of production in media industries and consumption in the everyday lives of audiences and users. Spanning the historical periods of mass media and online participatory culture, it also probes assumptions about media that were formulated in a previous era and looks at how to update our thinking to address an ever-changing digital mediascape. With its clear and accessible style, this book is tailor-made for undergraduate students of media, communication, and cultural studies, as well as anyone who would like to better understand media"--Provided by publisher. Mass media. FO UPBAG UPBAG-MAIN P 90 N49 2022 Book