<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd" xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>00000nas a2200000 a 4500</leader>
  <controlfield tag="001">UP-1686042739784922394</controlfield>
  <controlfield tag="003">Buklod</controlfield>
  <controlfield tag="005">20240426104106.0</controlfield>
  <controlfield tag="006">m     o  d        </controlfield>
  <controlfield tag="007">cr |||||||||||</controlfield>
  <controlfield tag="008">240426c1983    cauqr p o     0   a0eng  </controlfield>
  <datafield tag="022" ind1=" " ind2=" ">
   <subfield code="a">1547-7207</subfield>
   <subfield code="l">0743-9156</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">13420773</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
   <subfield code="a">DLC</subfield>
   <subfield code="b">eng</subfield>
   <subfield code="d">DMLR</subfield>
   <subfield code="e">rda</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
   <subfield code="a">eng</subfield>
  </datafield>
  <datafield tag="084" ind1=" " ind2=" ">
   <subfield code="a">HF 5410</subfield>
   <subfield code="b">J689</subfield>
  </datafield>
  <datafield tag="245" ind1="0" ind2="0">
   <subfield code="a">Journal of public policy &amp; marketing.</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2=" ">
   <subfield code="a">JPP &amp; M</subfield>
  </datafield>
  <datafield tag="246" ind1="3" ind2=" ">
   <subfield code="a">Journal of public policy and marketing</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Ann Arbor, Michigan</subfield>
   <subfield code="b">Division of Research, Graduate School of Business Administration, University of Michigan</subfield>
   <subfield code="c">1983-1989</subfield>
  </datafield>
  <datafield tag="264" ind1="2" ind2="1">
   <subfield code="a">Chicago, Illinois</subfield>
   <subfield code="b">American Marketing Association</subfield>
   <subfield code="c">1990-2017</subfield>
  </datafield>
  <datafield tag="264" ind1="3" ind2="1">
   <subfield code="a">Thousand Oaks, California</subfield>
   <subfield code="b">SAGE Publications</subfield>
   <subfield code="c">2018-</subfield>
  </datafield>
  <datafield tag="310" ind1=" " ind2=" ">
   <subfield code="a">Quarterly</subfield>
   <subfield code="b">2019-</subfield>
  </datafield>
  <datafield tag="321" ind1=" " ind2=" ">
   <subfield code="a">Semiannual</subfield>
   <subfield code="b">1991-2018</subfield>
  </datafield>
  <datafield tag="321" ind1=" " ind2=" ">
   <subfield code="a">Annual</subfield>
   <subfield code="b">1982-1990</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="362" ind1="1" ind2=" ">
   <subfield code="a">Began with Volume 1, issue 1 (Jan. 1982)</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">UP System perpetual contents: 2019</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing</subfield>
   <subfield code="x">Social aspects</subfield>
   <subfield code="v">Periodicals.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">American Marketing Association</subfield>
   <subfield code="e">issuing body.</subfield>
  </datafield>
  <datafield tag="710" ind1="2" ind2=" ">
   <subfield code="a">University of Michigan.</subfield>
   <subfield code="b">Graduate School of Business Administration.</subfield>
   <subfield code="b">Division of Research.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://journals.sagepub.com/loi/PPO</subfield>
   <subfield code="y">Available for UP System via Sage Premier.</subfield>
  </datafield>
  <datafield tag="905" ind1=" " ind2=" ">
   <subfield code="a">FO</subfield>
  </datafield>
  <datafield tag="852" ind1="0" ind2=" ">
   <subfield code="a">UPD</subfield>
   <subfield code="b">DMLR</subfield>
   <subfield code="h">HF 5410</subfield>
   <subfield code="i">J689</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
   <subfield code="a">Continuing Resource</subfield>
  </datafield>
 </record>
</collection>
