From Micro to Mainstream: Predicting the Mentions of Top Local Brands by Mainstream Media Twitter Accounts
ABSTRACT With the ubiquity of social media use among the general public, Brands need to pay more attention to how they are perceived online. One of the stronger influencers online are the same mainstream media players, the key figures of TV, print, and radio, who have likewise established strong...
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| Format: | Livre |
| Langue: | English |
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Quezon City
University of the Philippines
February 2024
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